A creative strategist and innovator, Chris has over 35 years of experience in the field of branding and innovation. Having worked with and created some of the world’s most famous brands, his particular area of expertise is combining consumer insights with creative strategy. His work on customer experience innovation includes breakthrough methodology on customer-centric and insight-led design thinking that has created exponential value for brands in product, service and experience development. A particular expert in travel & leisure, over his career Chris has led branding and innovation assignments for many airlines including: British Airways, American Airlines, Air Malta, Virgin Atlantic, South African Airlines, Saudi Arabian Airlines, Qatar Airlines, Iberia and Wizz Air. He has also worked with Hilton Hotels, Princess Cruises, the Palm (UAE) and other nation branding assignments including Singapore, Bhutan, Mexico, Great Britain and Tourism Australia. His experience also includes working through the International Olympic Committee on branding work for the Sydney 2000 Olympics the London 2012 Olympic & Paralympic Games. In addition, he has experience working with iconic brands such as GE, Avis, Nespresso, 3M, Unilever, Microsoft, Google, General Motors and GSK. An advocate for leadership and integrity through ethics, Chris leads the global Interbrand practice focussing on ESG and Social Impact consulting.

Chris has been an innovation judge for the global Consumer Electronics Show (CES) and for WARC Cannes Lions. He is a practitioner lecturer at SCAD (Savannah College of Art and Design), Georgetown University, Rutgers University, George Washington University School of Business and Bournemouth University. Chris is a graduate of GWU and the London School of Economics, and is a UK and US national.